New York's real estate market has been bracing in various ways for the forthcoming L train shutdown—developers planning shuttle buses, owners selling off multi-families, that absurd proposal for an East River gondola—but over the weekend, we spotted a new approach.

Michael P. Carfagna, a Queens-based broker with MPC Properties, has posted ads on bus stops in Chelsea (and presumably elsewhere in the city) encouraging would-be L train commuters to say "Fuhgeddaboudit!" and take their apartment search to Jackson Heights. See below:

In fairness, Carfagna might be a little ahead of the curve, but he's tapping into a larger sentiment throughout the market, which is that other outer-borough neighborhoods are likely to see an upside once the L shuts down. (As we've written previously, prices are likely to spike in Woodside and Sunnyside, which border Jackson Heights, once the exodus from north Brooklyn is underway.)

And if brokers are going to start shilling for other neighborhoods to disgruntled L-dwellers, we hope more of them pick an approach this entertaining.