Talk about truth in advertising: real estate database Streeteasy just unveiled its first advertising campaign, depicting many of the oh-so-painfully-real compromises New Yorkers make when it comes to their apartments, like bedrooms that can’t actually accommodate a bed, windows that face brick walls and families expanding in studio apartments.
Created by Goodby Silverstein & Partners, the "Live As You Please" campaign features detailed floorplan-like illustrations and humorous headlines highlighting the insane lengths New Yorkers will go to in order to find a place to live to that suits their needs. (We know you've been there.) Among the scenarios is a crowded apartment subdivided into several smaller rooms to make space for roommates; a seemingly windowless one-bedroom that would be considered luxurious due to the presence of a washer/dryer (so true); and a lovely and expensive penthouse pied-à-terre with a private terrace that’s—frustratingly—empty.
What have you put up with in the search for a NYC apartment? Let us know!
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